We are an organisation fighting animal suffering. We are part of an international organisation, Anima International, and since 2017, we oppose animal cruelty in Norway. To achieve our goal we use scientific evidence, careful reasoning, and draw upon decades of collective experience. Just in the last few years, we have successfully helped improve the lives of tens of millions of farmed animals in Norway.
Our current objective is clear: to get the food giant McDonald’s to improve its animal welfare standards and finally close the gap that separates this company from most of Norway’s food industry, which has already begun to move away from outdated practices. This work is part of our broader effort to further our progress on helping the 75 million chickens raised annually in Norway, most of whom still endure severe suffering under current production systems.
At Anima we won’t stop until we end animal suffering. We invite you to join us and help make it happen.
About your role
We are a small and ambitious early-stage organisation with two full-time team members. Joining us now means stepping into a formative moment – helping to build an organization that will shape how animals are treated in Norway for years to come.
As the Marketing and Mobilization Specialist, you’ll turn attention into action. You will, among other things:
Grow our supporter base and donor community
Design and execute digital campaigns that pressure companies like McDonald’s to improve their animal welfare policies
Craft engaging copy for emails, ads, and landing pages
Manage paid campaigns
Build email automation and funnels that inspire participation and donations
Use analytics and testing to continuously improve engagement and ROI
It’s fast-paced, creative, and deeply mission-driven work where performance meets purpose.
(Full role details and responsibilities are on our website — click Apply to read more.)
Who we’re looking for, and how we can adapt to you
Due to the broad scope of our work, there is no simple description of the perfect candidate. Perhaps there are some areas in which you are stronger than others, and we are open to adapting this position to fit you to some extent.
Above all, what matters most is your mindset. We’re looking for someone who treats the mission as their own, learns fast, and does what’s needed. We offer salaries above the typical non-profit standard, real flexibility, and a high level of trust — but with that comes responsibility. You’ll thrive in Anima if you take initiative, think strategically, and care deeply about making the organisation succeed for the animals.
No specific career background or work experience is required, but experience in digital marketing, campaigning, or mobilisation work is a strong advantage (and reflected in the salary). We value competence, clarity of thought, and drive over credentials and we welcome applications from both seasoned professionals and passionate newcomers who align with our organisational culture.
(We prepared support materials to help you progress through our recruitment process. We'll also be hosting informational webinars. Click 'Apply' to see the website for more details.)
What do you gain by working at Anima?
Meaningful work – you will help build a world free from animal suffering.
Time – you will be able to focus full time on helping animals.
High degree of flexibility – the work is mostly remote and you will in large part organise your working hours and workflow yourself.
Trust – we expect you to make mistakes as a given and learn from them.
Autonomy – you will experience freedom and independence in your decision-making.
Transparency – you will have access to the work and decisions of others.
Honest work culture – you will know what your colleagues are doing and what they really think.
Knowledge – you will learn and receive support from people who have been fighting for animals for many years.
Opportunity to grow – you will learn every day and be encouraged to experiment beyond your skill set.
Ability to influence the organisation – we encourage our people to openly speak their mind and thus you will be able to impact what kind of organisation we are.
A laugh – animal advocacy can be dark at times, we think that having a fun atmosphere is key to balance this.
Employment agreement - We offer a permanent, full-time (40 hours/week) employment contract with an initial 6-month probation period.
Transparently set compensation – Our salaries are not negotiable and are based on a transparent algorithm that is the same for each role.
(click Apply to learn about our salary algorithm and to see the full job offer)
